Professor Hayagreeva Rao of the Stanford Business School talks about his new book Market Rebels: How Activists Make or Break Radical Innovation. In the book, Rao contends that innovation is often driven by social mobilizations, rather than traditional models of consumerism. He notes the dynamics behind the phenomenon, and cites examples from recent history.
Recorded: February 24, 2009
Book URL:
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Market Rebels |
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