Mark Tatum reveals how the National Basketball Association is using big data and social media to create an interactive, dual screen "digital water cooler" experience for fans. Tatum is executive vice president of global marketing partnerships at the NBA. He was a guest speaker at Stanford Graduate School of Business professor Jennifer Aaker's class "Designing for Happiness" on May 29, 2013.
Learn more about Mark Tatum: http://www.nba.com/careers/executives...
Learn more about professor Jennifer Aaker's "Designing for Happiness" class: http://www.stanford.edu/class/mktg355/
Mark Tatum: Creating the NBA's "Digital Water Cooler" | |
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| People & Blogs | Upload TimePublished on 12 Jun 2013 |
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